Only around 20% of start-ups in Germany are founded by women*. Even if the proportion increases slightly every year, there is still a long way to go to achieve a balanced ratio of female and male founders. International Women’s Day is therefore an opportunity for us to draw attention to this imbalance and motivate women to take the plunge and found a company.
We spoke to the three founders of Juno Nutrition who are planning an advice platform for nutritional issues relating to the desire to have children, pregnancy and breastfeeding. They have just been through our start-up competition with this idea. Why do you think so few women start a business?
“Generally speaking, women are probably more reserved than men. There could be deeper social and psychological structures behind this. There are also too few female role models. When you think of a founder, you first think of a man,” says Noreen.
When we asked Juno whether they would like to be a role model in this post, they initially waved us off.
“We’re only just starting out ourselves”.
We see things a little differently.
They have registered with Gründungskontor, developed their business idea further, won the pitch against other teams and successfully qualified for the Gateway49 Accelerator Program.
In short, they had the courage to believe in their idea and pursue it further, and now others believe in them too.
“For me, founding means self-determination. If you have the courage to start your own business, you work for your own idea, which is very motivating. Of course I hope that we will be successful with Juno. But even if we don’t, nobody can take our knowledge and experience away from us,” says Noreen.
Even though they are still at the very beginning, we believe that Noreen, Alexandra and Friederike may also inspire you to simply pursue the idea you have had in your head for some time. In the worst case scenario, you will gain valuable experience.
Sign up for the Gründungskontor now: click here!
*German Startup Monitor 2022
